# Online bookings for leisure and unmanaged business travel accounted for €59 billion, or 25% of the European travel market in 2007.
# European online travel growth is lulling into maturity. Growth rates exceeding 50% are now history in the - European online travel market as even the least developed markets, Spain and Italy, only increased online revenues by 35% in 2007.
# Traditional Airlines will start to exceed LCC growth online. While LCC online growth is rapidly slowing due to longstanding online success, traditional airlines are expected to experience a lesser slowdown in growth for the next few years.
# Countries like Portugal and Greece currently have low user penetration- in the range of 35-40%- but with a population exceeding 10 million inhabitants, they offer the strongest future growth potential for online travel.
# U.K. and Scandinavia, the two most developed markets in the region, now have the lowest rates of online growth in Europe.
