The massive popularity of the film Mamma Mia! has given an unexpected boost to the number of UK holidaymakers visiting Greece.
Mamma Mia!, which features film stars Meryl Streep and Pierce Brosnan, has become the UK’s highest-grossing film ever. It is set on the island of Skopelos in Greece.
Airlines and travel operators have reported a shift from euro-zone holidays over the past several months, due largely to the pound’s weakness against the euro, but Greece has actually increased in popularity as a destination.
EasyJet has said that traffic on its flights to Athens has increased by 13 per cent since last July when the film was released. The budget carrier attributes much of the rise in passenger numbers to the film’s appealing depiction of life on the Greek island.
