Greece's ranking ahead of Portugal and the traditional British holiday destination of Spain is an encouraging sign that the injection of €40 million by the country's Ministry of Tourism in 2008 is bearing fruit - with recent figures released by the National Statistical Service of Greece also showing that turnover in the tourism sector has increased by 2.7% in Q2
2008 compared to the same period in the previous year.
Recent visitor figures are also positive, showing that during January to September 2007 arrivals in Greece by UK tourists grew by 6.4% compared to the same period in 2006, according to the Greece Tourism Report Q3 2008. In addition to this, Greece is predicting 2.7% economic growth in 2009, when the majority of Europe is bracing itself for declines.